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Do you know 50% of your current customers produce less than 5% of your total revenue? In this video, I talk about how to increase your customer lifetime value.
Key lessons:
- Attract winners and avoid getting tangled up in the lower portion of your market
- Banish drama like a plague
- Create new things to sell and add value to current clients.
- Don't enroll everyone. Make someone sell you on them instead of you selling you to them.
- Stop putting out fires, instead focus on prevention.
- When you hear from a client and they make you feel negative, fire them.
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