Ruby and Namrata of Annunaad Yoga were offering online mindfulness and yoga coaching at just ₹2,500 with no niche. After narrowing down to gut health for IT professionals, running an organic Ask Campaign, and implementing SLOSHED, they closed 15 clients at ₹40K+GST and generated ₹5.8L.
Before
₹2,500
mindfulness classes
After
₹40K+GST
per client
Clients Closed
15
high-ticket clients
Revenue Generated
₹5.8L
total
Ruby and Namrata were at ₹2,500 for mindfulness coaching. Niched into gut health for IT professionals at ₹40K. Closed 15 clients. Generated ₹5.8L.
The Problem
How We Helped
Helped Ruby and Namrata identify gut health for IT professionals as their single, solvable problem — a specific niche where their yoga expertise directly addressed a high-priority health issue for a premium-paying audience, enabling a 16X price increase.
Built a structured high-ticket offer at ₹40,000+GST using the BMC framework — defining the ICP, transformation promise, and deliverables that made gut health coaching for IT professionals an easy yes for the right prospect.
Launched an organic Ask Campaign on their Instagram pages to generate demand and validate pricing — then applied the SLOSHED framework to close prospects on discovery calls, resulting in 15 clients and ₹5.8L in revenue.
Results came from a structured client acquisition system designed for coaches scaling to high-ticket offers.
Quick Facts
| Niche | Health Coach → Gut Health Coach for IT Professionals |
|---|---|
| Brand | Annunaad Yoga |
| Previous Offer | ₹2,500 online mindfulness and yoga classes |
| New Offer Price | ₹40,000+GST per client |
| Total Revenue | ₹5,80,000 (₹4,00,000 tracked) |
| Strategy Used | BMC + Organic Ask Campaign + SLOSHED |
| Lead Source | https://www.instagram.com/anunnaad_yoga |
| Program | UAbility X Mastermind |
Proof
Skool >
Were charging 2,500 for yoga and mindfulness with no niche. UAbility helped us niche into gut health for IT professionals at 40K. Closed 15 clients and made 5.8 lakhs.
15 clients closed and ₹5.8L generated after niching into gut health for IT professionals
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