Ritika & Harshita: From ₹15K Generic Agency to ₹70K Food Caterer Marketing Specialists

Item: UAbility Blue
Rating: 5
Author: Ritika & Harshita

Ritika and Harshita of Social Nazaria had no clear offer, no niche, and were stuck charging ₹15K with no path to premium pricing. After niching into digital marketing for food caterers and validating ₹70K pricing through a DAF funnel and SLOSHED, they generated ₹2L.

Before

₹15K

per client, generic agency

After

₹70K

per client

Revenue Generated

₹2L

from niche offer

Timeframe

4 months

Ritika and Harshita were stuck at ₹15K with no niche. Positioned as food caterer marketing specialists. Validated ₹70K and generated ₹2L.

Funnel Built

The Problem

What Was Not Working Earlier

Before UAbility

Generic digital marketing agency with no niche — serving anyone and everyone
Charging only ₹15K per client — no ability to justify premium pricing
No clear offer or positioning that differentiated them from hundreds of other agencies
No sales process for cold audience acquisition beyond referrals
Unable to charge high-ticket without a specific, defensible niche

After UAbility

Niched into digital marketing exclusively for food caterers — a specific, underserved market
Validated ₹70K pricing with paying clients — a 4.5X price increase
Built and launched a DAF funnel targeting food catering business owners
SLOSHED sales process implemented for high-ticket cold closes
₹2L in revenue generated from the new niche positioning

How We Helped

The Transformation Process

1

Niche Down to Food Caterer Digital Marketing Niche Down

Helped Ritika and Harshita identify food caterers as an underserved niche where their digital marketing expertise could solve a high-value problem — filling event bookings and growing catering businesses online — enabling a 4.5X price increase.
2

High-Ticket Offer at ₹70K for Caterers High-Ticket Offer

Structured a ₹70K offer designed specifically for food catering businesses with clear deliverables — social media management, lead generation for catering events, and local brand building — positioning Social Nazaria as specialists, not generalists.
3

DAF Funnel + SLOSHED to Close Cold Caterer Clients DAF Funnel

Built a Direct Appointment Funnel targeting food catering business owners and implemented SLOSHED to close them at ₹70K — giving the team a repeatable acquisition system to replace referral dependency with consistent high-ticket closes.

Results came from a structured client acquisition system designed for coaches scaling to high-ticket offers.

Quick Facts

At a glance

Niche	Marketing Agency → Digital Marketing for Food Caterers
Brand	Social Nazaria
Previous Offer	Generic digital marketing at ₹15K
New Offer Price	₹70K for food caterer digital marketing
Total Revenue	₹2,00,000
Timeframe	4 months
Strategy Used	DAF Funnel + SLOSHED
Lead Source	https://socialnazaria.co.in/foodcaterer/
Program	UAbility UAbility Blue

Proof

The Results In Their Own Words

✓ Verified Win

Community Post

Skool >

Were charging 15K as a generic agency. Niched into food caterers and validated 70K. The specificity of the niche is what unlocked the premium pricing.

— Ritika & Harshita, Social Nazaria

4.5X price increase from ₹15K to ₹70K and ₹2L generated within 4 months of joining UAbility Blue

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Ritika & Harshita: From ₹15K Generic Agency to ₹70K Food Caterer Marketing Specialists

What Was Not Working Earlier

Before UAbility

After UAbility

The Transformation Process

Niche Down to Food Caterer Digital Marketing Niche Down

High-Ticket Offer at ₹70K for Caterers High-Ticket Offer

DAF Funnel + SLOSHED to Close Cold Caterer Clients DAF Funnel

At a glance

The Results In Their Own Words

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