Prateek of Vikasita Connect was commoditizing his marketing services — offering SEO, performance marketing, and social media bundled at ₹30K with no outcome positioning, while also losing money on ads. After niching into apparel brands, building a high-ticket DAF engine, and implementing SLOSHED, he validated a ₹90K price point with a 3X increase.
Before
₹30K
avg, commoditized services
After
₹90K
validated price point
Price Increase
3X
in 2 months
Timeframe
2 months
Prateek was commoditizing services at ₹30K with no positioning and ad losses. Niched into apparel brands. Validated ₹90K — 3X increase.
The Problem
How We Helped
Helped Prateek move from selling commoditized marketing bundles to specializing in growth marketing for apparel brands — a specific niche where outcome-based positioning could command ₹90K and above without price resistance.
Rebuilt Prateek's offer around measurable outcomes for apparel brands — revenue growth, customer acquisition, ROAS — rather than service delivery bundles, enabling the 3X price increase from ₹30K to ₹90K.
Built a Direct Appointment Funnel and implemented SLOSHED to create a reliable high-ticket acquisition engine — giving Prateek a predictable system to generate and close apparel brand clients at ₹90K consistently.
Results came from a structured client acquisition system designed for coaches scaling to high-ticket offers.
Quick Facts
| Niche | Digital Marketing Agency → Apparel Brand Marketing |
|---|---|
| Brand | Vikasita Connect |
| Previous Offer | Commoditized SEO/PPC/SMM bundle at ₹30K avg |
| New Offer Price | ₹90,000 outcome-based for apparel brands |
| Total Revenue | ₹2,16,000 tracked |
| Timeframe | 2 months |
| Strategy Used | Niche Down + DAF + SLOSHED |
| Lead Source | https://apparel-brands.vikasitaconnect.com/ |
| Program | UAbility UAbility Blue |
Proof
Slack >
Was commoditizing at 30K with no positioning and losing on ads. Niched into apparel brands, went outcome-based, and validated 90K. 3X increase in 2 months.
3X price increase from ₹30K to ₹90K validated within 2 months of joining UAbility Blue
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